Sydney, Australia. 2010.6.3 - Digital Tsunami launched a new website today for the Australia and New Zealand markets of the world's leading manufacturer of advanced control and automation systems.
 

 
Offering integrated solutions to control audio, video, computer, IP and environmental systems, Crestron streamlines technology and improves the quality of life for people in their homes and in boardrooms, conference rooms, classrooms and auditoria.
 
Crestron provides solutions for the specific requirements of a diversity of environments; commercial, corporate, education, government, healthcare, hospitality and residential. Innovative technology is the cornerstone of Crestron. Since the beginning, the brand has been a pioneer in the A/V industry, introducing a number of firsts: the first developer of microprocessor-based control systems; the first to introduce touchpanel technology for remote control AV applications; and the first-to-market with e-Control™, an Internet-based control solution which is now an industry standard.
 
As the exclusive distributor of Crestron in Australia and New Zealand, Crestron Control Solutions (CCS) places key focus on constant improvement of its training, support and its distribution and warehousing infrastructure. With sales & distribution centres located in Sydney, Melbourne, Brisbane, Adelaide, Perth & Auckland. CCS facilities include a fully certified Crestron Training Centre, to effectively educate the personnel within the exclusive nationwide dealer integrator and programming network.
 
The interface integrates all the components fundamental to a sophisticated contemporary web presence: multiple navigation options (including breadcumbs, advanced search, pulldown menus and a footer nav), relevant 'fragment' panels in the left side of all pages, page-specific header, banner and button placement throughout the site, and a secure login for distributors to access software and high resolution product images.
 
The Crestron site is constructed with a highly scalable CMS, which enables rapid deployment of content and the automatic generation of user-friendly URLs, which aid considerably in search engine optimisation. This was critical to the project, as the entire Crestron product inventory also appears within the recently launched HillsSVL web presence.
 
Digital Tsunami worked with the key decisionmakers to develop a comprehensive requirements specification. This comprised; website strategic objectives, website structural recommendations, information architecture and site mapping, development of a usability strategy with a proposed user experience and journey model. From this foundation, the web presence was developed with competitive reviews, an initial wireframe development and usability testing of wireframes, initial SEO development, research and SEO strategy, development of website performance strategy and only then .. web interface design.
 
Crestron Australia and New Zealand is a division of Hills Sound Vision and Lighting (Hills SVL). Hills SVL is a division of Hills Industries Limited (ASX: HIL). Since 1946, Hills has been the Australian standard for innovation and practical thinking. Headquartered in Adelaide, South Australia, Hills is a diversified industrial corporation with businesses in the following sectors: Home, Hardware and Eco products; Electronic Security and Entertainment products; Building and Industrial solutions.
 
Digital Tsunami has delivered sophisticated online solutions to other Hills industries businesses; consumer electronics manufacturer DGTEC and websites for Hills SVL: Education AV, which focused on audiovisual and lighting solutions for educational institution beneficiaries of the Australian government's infrastructure investment grants, and Australian Monitor International (AMI) a leader in the global audio market.
 
Digital Tsunami has a strong heritage in the electronic products sector, and has delivered video and online solutions to clients across the Asia Pacific region. These solutions include television commercials for Canon, corporate videos for NEC; induction videos for Fujitsu; and websites for an extensive number of recognised manufacturers.
 
Digital Tsunami's capabilities encompass all aspects of marketing communications solutions including: branding, digital, eStrategy, photography, print and video for global brands, MNCs and innovative SMEs through offices in Australia and China.