Sydney, Australia. 2010.5.21 - The dynamism of Australia's full service promotional products agency, Action Australia, has been strongly promoted in a new branding and colour scheme for its' website.
 

 
The new brand identity is comprised of a new logo, brandline and a cool blue, grey and white colour scheme. The logo emphasises the dynamism of the company with an italic font and clever colour segmentation and a fluid arc to reinforce the effective market penetration of a strong idea. The brandline "inspired promotions" reflects the high level of creative contribution which Action Australia delivers to its' clients.
 
This fresh identity extends to the proprietary Stock Management System (SMS), which is a secure custom interface enabling certain Action Australia clients to order and manage product inventories online for nationwide branches.
 
Action Australia supplies familiar national brands including Harvey Norman, Nova and PKF. The site includes success stories and testimonials from these and other clients. The site was developed by Digital Tsunami and is updated and expanded by the client through the integrated DeployControl content management system (CMS).
 
Digital Tsunami's capabilities encompass all aspects of marketing communications solutions including: eStrategy, film, identity, interactive, photography and print for global brands, MNCs and innovative SMEs through offices in Australia and China.