Canberra, Australia. 2010.3.15 - What does IA mean? It results in Impact and Accuracy for your online presence, but is Information Architecture: the art of expressing a model or concept of information used in activities which require explicit details of complex systems.
 

 
An excellent example is a recent web project which Digital Tsunami commenced for an Australian government approved defence contractor. The team flew to Canberra to meet with the CEO and five key stakeholders for a preliminary website strategy meeting, to scope the first phase requirements specifications model.
 
The agenda for the day allowed time for establishing the

• anticipated impact on business objectives, customer acquisition and company growth
• Website performance objectives
• Functional and operational requirements, and
• Content and tools requirements

A strategy and requirements specifications model addresses;

• Overall website strategic objectives
• Development of website structure and navigation
• Visitor engagement and call to action strategy
• Content strategy
• Information architecture and site mapping
• Initial wireframe development
• Initial SEO development; research and SEO strategy
• Metrics and site analytics setup

We start the process by using the most valuable instrumentation we possess .. our ears! After listening to the client's broad overview, we commence the objectives collation phase, often consisting of sticking a plethora of coloured PostIt™ notes on a large wall!
 
Digital Tsunami works with clients to develop a wholistic eStrategy, encompassing ALL communications with stakeholders (clients, customers, branches, franchisers, stockholders, suppliers), traditional media and the public. An integral part of this is a Social Networking Policy.
 
The collaboration, documentation and liasion via online tools culminate in wireframes of all unique page structures, as a basis for the web interface design. Wireframes are simple graphical representations of the web page which display .
 
Digital Tsunami was founded in Hong Kong in 1996 and Essential, (its' film production division, founded in 1980), has delivered solutions to multinational corporations and global brands including; Citizen, Coca-Cola, Mercedes-Benz, Merck and NEC.
 
If you require effective and efficient online solutions, contact Digital Tsunami to discuss how your enterprise can benefit from our expertise and robust methodology.