Sydney, Australia. 2010.3.25 - Braintree Hemp is an Australian company designing and manufacturing soft, comfortable and stylish garments made from natural fibres which are environmentally friendly.
 

 
Launching a new website today has enabled the company to offer direct purchase online, in addition to the Braintree Hemp stores in the Sydney suburbs of Manly and Newtown and through hundreds of clothing retailers around Australia which carry the Braintree Hemp clothing line.
 
Braintree Hemp offers a versatile, comfortable, durable and fashionable range of garments. The range includes essential casual basics as well as classic cuts and linen look finishes. In addition to a complete range of clothing for men and women; including socks, hats, scarves & wraps; there is a range of bags and bedsheets.
 
All garments are produced with a variety of natural fabrics: pure hemp, organic cotton, hemp cotton, hemp rayon, bamboo cotton and soy cotton.
 
In recent years, there has been a significant increase in the appreciation of hemp and other environmentally friendly fabrics. Public awareness of hemp and its' qualities has grown dramatically due to the benefits of environmental sustainability, quality, softness and comfort.
 
After washing, hemp fabric becomes progressively softer without losing its shape or appearance. It outwears cotton and other natural fibres. With reasonable care, it can last a lifetime.
 
As hemp fabric absorbs moisture rapidly, it ensures coolness and comfort in clothing or bedding. It has a superior UV protection rating compared with cotton and has anti-bacterial and anti-viral properties which makes it ideal for asthma or allergy sufferers.
 
Hemp is the longest and strongest natural plant fibre. Hemp fibres can grow up to 5 metres in length. Their increased tensile strength when wet ensures that hemp fabric does not weaken with washing. During the millennia in which maritime exploration was under sail, the long strands of hemp were used to make extremely durable sails and rigging, which had to endure years of sunlight, seaspray and rain.
 
Hemp is one of the oldest plants used by mankind. There is historical evidence of hemp cloth back 10,000 years. It pre-dates the pyramids! Hemp cloth has been found in the tombs of ancient Egypt. By 3,000 BC, 80% of the worlds textiles were hemp.
 
Canvas is used for tents, furnishing fabrics and clothing. The origin of the word Canvas comes from the Arabic name for hemp - Cannabis. The strains of Cannabis Sativa approved for industrial hemp production contain almost untraceably small amounts of THC, (the active ingredient in Marijuana).
 
As a crop, hemp is very environmentally friendly as it requires few pesticides and no herbicides. To promote the efficiency and sustainability of the natural fibres industries, the United Nations General Assembly declared 2009 as the International Year of Natural Fibres.
 
The Braintree Hemp website displays images of this extensive range of products, often in multiple colour variations. The site is integrated with an easy to use and highly scalable content management system (CMS). Content can be updated easily by in-house staff who are supplied with training and a detailed User Guide for reference.
 
The Braintree Hemp website is just one of the most recent product-focused online projects for Digital Tsunami. Others include Australian Monitor, DGTEC and Marine Navaid Systems.
 
Previous product and online shopping sites have included Action Australia, ICB Medical, Preformed Line Products and Multinail.
 
Digital Tsunami's capabilities encompass all aspects of marketing communications solutions including: eStrategy, film, identity, interactive, photography and print, for global brands, MNCs and innovative SMEs through offices in Australia and China.
 
For insight into how your enterprise could benefit from this expertise, call Digital Tsunami today!