Melbourne, Australia. 2010.4.28 - Ru C.L, is a dynamic artist in the Hip Hop/Dancehall and Reggae scene.
 

 
A charismatic ‘Jahstralian’ (of Jamaican / Australian heritage), based in Melbourne, Ru C.L has launched a new website to coincide with his latest release on the Invada Records label, ‘Brimstone & Fire’.
 
In performances in Europe and Australia Ru C.L has shared the stage with acts such as Jurassic 5, Pharcyde, Talib Kweli, Pharoahe Monch, Guru, Super Natural, Estelle, Z trip, Mob Deep, Sly & Robbie, Mad Professor, Mighty Sparrow, Lee Scratch Perry, The Wailers, DJ Craze and many more. Ru C.L toured and performed nationally with the Black Eyed Peas & John Legend.
 
The website has a highly textured natural rough appearance balanced by clean fonts and sharply outlined images. The content includes a Discography, Videography with links to many tracks on YouTube, a photo and poster gallery, profile and booking contacts.
 
Working closely with the artist, Digital Tsunami developed a strategy for content and SEO, researched and selected a visual theme, designed the web structure, prepared images and provided copywriting support. Built in WordPress, Ru C.L will be able to maintain the site as easily as his Facebook fan site and MySpace page.
 
Digital Tsunami has a deep understanding of the music industry, as the company principal Andrew W Morse has professional experience as an agent, manager, promoter, road manager, radio announcer and programme producer.
 
Digital Tsunami's capabilities encompass all aspects of marketing communications solutions including: branding, digital, eStrategy, photography, print and video for global brands, MNCs and innovative SMEs through offices in Australia and China.