Sydney, Australia. 2010.4.22 - Australian Monitor International (AMI) has launched a website showcasing its' extensive range of innovative solutions for the global audio integration market.
AMI is a leader in the global audio market, with distribution to over 75 countries worldwide. AMI distributors have installed solutions in locations as diverse as; a resort in Oman, a casino in the USA, an airport in outback Australia, a shopping centre in Mauritius, London's South Bank Complex and a vast railway station in Melbourne.
The brand's dynamism and responsiveness is evident in its' continuous development of innovative, stylish and cost-effective technology for the commercial and professional audio markets. Setting a benchmark for technology innovation, these products are combined into systems which deliver on AMI's brandline: Integration Intelligence.
AMI's digital expansion continued with the recent debut of several new digital products to eager crowds at
Integrated Systems Europe (ISE) in Amsterdam. Visitors enjoyed live demonstrations of the Australian Monitor AV Revolution DSP, Zone Revolution DSP and the exciting AMD Digital Mixer Amplifiers.
Designed for board room, lecture and training theatre, through to room combining and hospitality applications, the
AV Revolution combines cutting edge DSP processing power with simple and flexible design software and intuitive and easy to operate control options.
In conjunction with the key decisionmakers, Digital Tsunami commenced with a comprehensive requirements specification. This comprised; website strategic objectives, website structural recommendations, information architecture and site mapping, development of a usability strategy with a proposed user experience and journey model. From this foundation, the web presence was developed with competitive reviews, an initial wireframe development and usability testing of wireframes, initial SEO development, research and SEO strategy, development of website performance strategy and only then .. Web interface design.
The interface integrates all the components fundamental to a sophisticated contemporary web presence: multiple navigation options (including breadcumbs, advanced search, pulldown menus and a footer nav), relevant 'fragment' panels in the left side of all pages, page-specific header and banner placement throughout the site and a secure login for distributors to access software and high resolution product images.
The AMI site is constructed with a highly scalable CMS, which enables rapid deployment of content and the automatic generation of user-friendly URLs, which aid considerably in search engine optimisation. SEO was an important focus of the project.
AMI is a division of Hills Industries Limited (ASX: HIL). Since 1946, Hills has been the Australian standard for innovation and practical thinking. Headquartered in Adelaide, South Australia, Hills is a diversified industrial corporation with businesses in the following sectors: Home, Hardware and Eco products; Electronic Security and Entertainment products; Building and Industrial solutions.
Digital Tsunami was engaged to design and develop the site after delivering sophisticated sites to other Hills businesses; consumer electronics manufacturer
DGTEC and Hills SVL (Sound Vision & Lighting). The
Education AV website for Hills SVL focuses on audiovisual and lighting solutions for educational institution beneficiaries of the Australian government's infrastructure investment grants.
Digital Tsunami has a strong heritage in the electronic products sector, and has delivered video and online solutions to clients across the Asia Pacific region. These solutions include television commercials for Canon, corporate videos for NEC; induction videos for Fujitsu; and websites for an extensive number of recognised manufacturers.
Digital Tsunami's capabilities encompass all aspects of marketing communications solutions including: branding, digital, eStrategy, photography, print and video for global brands, MNCs and innovative SMEs through offices in Australia and China.
