Boston, USA. 2009.9.27 - What effect is social networking having on brand management and economics? Erik Qualman calls it Socialnomics™.
 

 
The immensely rapid growth of online social and professional platforms has generated rates of market penetration which dwarf the takeup of previous technologies like radio, television and even the web itself. The number of users on Facebook rivals the populations of entire countries.
 
The video "Social Media Revolution", introduces facts on the use of LinkedIn, Facebook and Twitter, which demonstrate their dramatic impact on global business.
 
These include consumers' use of social networks to make purchasing decisions, corporate use of social networks to promote brands, and the burgeoning use of mobile devices on which consumers are driving the discussion on brand reputation.
 
Digital Tsunami can work with you to develop a wholistic eStrategy, encompassing ALL communications with stakeholders (clients, customers, branches, franchisers, stockholders, suppliers), traditional media and the public. This should include a Social Networking Policy. Just as companies now develop and publish a Privacy Policy, Returns Policy, CSR and Environmental Policy, so should they have a Social Networking Policy.
 
Decisions on online access should no longer be the sole province of IT, nor should generating content be the exclusive responsibility of the marketing department. And the Chief Financial Officer needs to have metrics to ensure that s/he can assess the ROI.
 
With experience across an extensive range of sectors, continents and marketing solutions, Digital Tsunami can counsel on how you can implement your marketing communications across all social and traditional media.
 
How can you evaluate the effectiveness of your social media campaigns, if you’re not measuring any metrics, let alone an overall ROI? Here's a guide to The 10 Social Media Metrics Your Company Should Monitor.
 
Digital Tsunami was founded in Hong Kong in 1996 and Essential, (its' film production division, founded in 1980), has delivered solutions to multinational corporations and global brands including; Citizen, Coca-Cola, Mercedes-Benz, Merck and NEC.
 
If you have requirements for commercial or corporate online or film projects, contact us to benefit from our expertise.