San Francisco, USA. 2009.9.21 - Robo.to has launched TV Mode, enabling users to 'watch the web' in a series of four-second clips. Video updates stream on real-time, user-generated channels in the Robo.to "Statusphere".
 

 
Particle, a company with the brandline 'we shorten the distance between the Internet and awesome', today unveiled TV Mode for Robo.to, a new visual status application which is likely to gain popularity amongst social networkers worldwide.
 
Robo.to lets users record short video clips communicating their current mood, activity or location. The four-second clips are accompanied by text status updates wherever they are sent and integrate with social media sites such as Twitter, Facebook and Flickr. Robo.to brings visual expression and creativity to social networking, as people show they are doing in real-time.
 
TV Mode allows viewers to create personalized TV channels using hashtags, keywords, or people's names, then view other user-generated video status updates of trending topics, flipping from one video on that topic to the next.
 
Robo.to clips, can be recorded on a Web-cam or cell phone. Such real-time, visual updates extend a status message beyond text, to share the latest activity, location or status.
 
For example, Robo.to users created the #fashionfriday channel to share what they were wearing. With TV Mode, followers scan from one fashion clip to the next and can tag videos they like.
 
"The amount of user-generated content created in response to major events is staggering," said Rey Flemings, Particle CEO. "The social, mobile Web makes it possible for people all over the world to participate in real-time global discussions."
 
Andrew W Morse, Director of Digital Tsunami, has 30 years experience in film production from feature films to television commercials and online video. He has witnessed first hand the technological developments since the accepted procedure was shooting on film, processing overnight, and waiting days for a single frame dissolve.
 
Morse was production co-ordinator of the first High Definition commercial shoot in Australia in 1989 and recently shot mini-HD in China for a New York trade show. He has produced and directed films for global brands including Citizen, Coca-Cola and Merck.
 
Since it was founded in Hong Kong in 1996, Digital Tsunami has delivered marketing communications solutions for global brands, MNCs and innovative SMEs. The company's brandline is: "Communications Evolution" and it promotes effective innovation in all corporate communications.
 
Digital Tsunami's capabilities encompass all aspects of marketing communications solutions including: eStrategy, film, identity, interactive, photography and print, through offices in Australia and China.