Baltimore, USA. 2008.6.18 - With a focus on Transport, this year's World Usability Day is dedicated to "
Making life easy!" The kick-off event was held today in Baltimore, Maryland.
World Usability Day was founded to ensure that the services and products important to life, are easier to access and simpler to use.
More than 40,000 people in 175 cities across 35 countries participated in World Usability Day 2007.
Transportation means moving products and people in its broadest sense. Usability in transportation relates to the interaction between people and vehicles, the challenges and issues infrastructure and modes for moving within our environment.
World Usability Day 2008 is focused on exploring and creating awareness for all aspects of transportation: culture, society, security, signage, environment, accessibility, Modes – automobiles, planes, trains and subways, boats, trucks, busses, bikes, animals, etc., Infrastructure – roads, highways, bridges, tunnels, etc., and Technologies and resources supporting transportation – online travel advisory and ticketing, maps, etc. EVERYONE is affected by usability in transportation.
Communications solutions provider, Digital Tsunami sponsors the Sydney chapter of the Usability Professionals' Association (
UPA Sydney) providing web development, the DeployControl™ CMS, webhosting, email hosting, eNewsletter distribution and exhibition banner design and production.
Digital Tsunami founder Andrew W Morse states "In the early days of the web, (last century!), we used to speak of sites being 'user-friendly'. Corporations can now choose from a vast number of usability professionals and service providers. These professionals can contribute to the increased efficiency and success of any online interface.".
Digital Tsunami has always focused on the efficiency of communications solutions provided across the disciplines of film, e.strategy, identity, interactive, photography and print. The proprietary DeployControl CMS (content management system) is just one example of this focus.
About the UPA The Usability Professionals' Association is an organisation with chapters around the globe. Usability is the formal analysis and testing of a product / web presence to ensure that the user experience is as simple and logical as possible. This includes Accessibility for the vision impaired and people with other disabilities and the adherence to web standards.
About UPA Sydney UPA Sydney is the first chapter to be established in Australia. The objectives of UPA Sydney are to raise the profile of usability, providing and supporting professional recognition, creating networking opportunities, providing professional development, and providing a forum for the sharing of experiences.
About Digital Tsunami Digital Tsunami has delivered customised, highly efficient and powerful solutions for global brands including Citizen, Daimler Benz, Heineken, and Merck Sharp Dohme through its offices in Australia and Hong Kong, where it was founded in 1996.
